Simple Happy started with a simple frustration-I couldn’t find a serum and moisturizer that truly worked. After wasting money on products that disappointed me, I decided to create my own. Once I dialed in the formula, I realized I couldn’t be the only one craving something easy, effective, and uncomplicated. That’s when Simple Happy was born.

But this brand is more than skincare—it’s rooted in family and the values that shaped me. My parents had a favorite send-off whenever we left the house: “Be nice today. Don’t embarrass the family.” It carried two meanings—be kind to others, but also be kind to yourself so you can hold your head high at the end of the day.

My brother had his own mantras. He never said goodbye without reminding us to “Think happy thoughts.” No matter how tough the day, those words made you stop and find something good. And if you had a problem, his answer was always, “It’s all good.” A reminder not to sweat the small stuff and keep life in perspective.

Simple Happy is my way of honoring those lessons. It’s about skin care that’s uncomplicated, uplifting, and truly works—so you can focus on the things that matter most: kindness, positivity, and feeling good in your own skin!

We look forward to welcoming you to our Simple Happy family.

Julee Ketelhut